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The Complete Influencer Tax Write-offs List

By IncomeStudio8 Min ReadUpdated 2024

Most creators overpay tax every year simply because they don't know what they can deduct. Here is a comprehensive, category-by-category breakdown of every legitimate expense a content creator can write off.

Heads up: Tax laws vary by country (UK vs US vs Australia). This list is a general educational guide. Always confirm deductions with a qualified accountant in your jurisdiction.

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Camera & Recording Kit

DSLR / Mirrorless cameras
Lenses, gimbals, tripods
Microphones & audio recorders
Lighting (ring lights, softboxes, LED panels)
Drone (if used in videos)
Camera used purely for personal holidaysNot deductible
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Software & Subscriptions

Adobe Creative Cloud (Premiere, Photoshop, After Effects)
Final Cut Pro / DaVinci Resolve license
Epidemic Sound / Artlist music license
Canva Pro, Notion, ClickUp (used for work)
VPNs & cloud storage (Google Drive, Dropbox)
Netflix / Spotify (personal accounts)Not deductible
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Home Office

Proportion of rent/mortgage used as filming space
Internet bill (business-use portion)
Phone bill (business-use portion)
Desk, chair, and office furniture
100% of rent when you don't have a dedicated work spaceNot deductible
✈️

Travel

Flights to conventions (VidCon, Creator Summit)
Hotel for filming trips or brand events
Mileage to pick up props or travel to shoots
Per diem meal costs during business travel
Personal holidays (even if you vlog them)Not deductible
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Freelancers & Agency Fees

Video editors (on platform or freelance)
Thumbnail designers
Scriptwriters or ghostwriters
Talent managers / agency commission
Accountants and bookkeepers
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Props & Production Costs

Props purchased specifically for a video
Costumes or outfits used in content
Studio rental fees
Everyday clothing (not a costume)Not deductible
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Education & Research

Courses on video production, SEO, or business
Industry books and subscriptions to trade publications
Conference tickets (directly related to your niche)

The golden rule of creator deductions

Any expense that is "wholly and exclusively" for the purpose of running your content creation business is deductible. The moment an expense becomes dual-purpose (personal AND business), you need to split it proportionally. Your accountant can help you calculate the business-use percentage for shared expenses like your phone bill or home internet.

Don't forget to track as you go

The biggest mistake is trying to reconstruct your expenses at tax time. Receipts get lost. Memories fade. The smartest creators track every expense in real-time, ideally with a dedicated tool that automatically categorises each transaction. That's exactly what IncomeStudio is being built to do.

Quick Reference

  • 🎥 Camera & Recording Kit
  • 💻 Software & Subscriptions
  • 🏠 Home Office
  • ✈️ Travel
  • 🤝 Freelancers & Agency Fees
  • 🎬 Props & Production Costs
  • 📚 Education & Research

Track every write-off automatically.

IncomeStudio flags deductible expenses as they happen, so you never miss a write-off at year-end.

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